In the UK, a rebrand for an established business usually costs between £2,500 and £20,000. Online logo services and freelancers charge from a few hundred pounds to about £5,000, mostly for visuals, while large agencies start at around £25,000. With us, a new brand identity starts at £2,500, and a rebrand that includes a new website starts at £7,500, with recent projects costing £10,000 to £20,000.
What a rebrand includes
A rebrand changes how your business looks and how it describes itself. For an established business it normally covers four pieces of work:
- Strategy: who you sell to, what they need to see, and how you differ from the other names on their list.
- Identity: a new or refreshed logo, colours and typefaces.
- Guidelines: how to use the identity, so your team and suppliers apply it the same way.
- Roll-out: the website, documents, signage, uniforms and vehicles that carry the brand.
A new logo on its own is a smaller job. Sometimes it is all a business needs, and it costs less, but it is not a rebrand. We explain the difference in “We just want a better logo”, and our logo design page covers logo-only work.
What a rebrand costs in the UK
Most of the difference in price comes from who does the work and how much of it they do. These are typical UK prices for each option.
| Option | Typical cost | What you get | Watch out for |
|---|---|---|---|
| Online logo sites and templates | Under £500 | A logo or template, quickly | Generic results, no strategy and no website |
| Freelance designer | £500 to £5,000 | A logo, or a logo and website, from one person | Quality varies, and strategy, web and ongoing support often need other people |
| Specialist studio, such as Olive Tree Creative | £1,995 to £20,000 | Strategy, identity, website and roll-out from one senior team | Not the cheapest option |
| Large branding agency | £25,000 to £100,000+ | Research-heavy programmes with large teams | Higher fees, and account managers between you and the people doing the work |
If you need a logo quickly for a few hundred pounds, a freelancer or an online service may suit you better. If you sell to councils, the NHS or larger companies, your budget usually goes further with one team handling the strategy, identity and website, so the pieces match from the start.
What changes the price
Two rebrands can cost very different amounts. These five things make the most difference.
- How much strategy you need. Refining an identity that already works costs less than new positioning, new messaging or a new name.
- Whether a website is included, and its size. A focused site with a few core pages costs less than one covering many services, sectors or locations, or one that connects to other systems.
- The content you already have. If your copy, photos and case studies are ready, the cost is lower than if the copy needs writing or a photo shoot needs planning.
- How many materials need the new brand. Brochures, bid templates, signage, uniforms and vehicles all add design time.
- How quickly you need it. A fixed launch date, or a large group of people giving feedback, adds time and cost.
See what established businesses typically spend with us, and what changes the cost.
What our clients have spent
We publish our prices on our pricing page. For a rebrand, there are two main options:
- Brand Identity: a new identity, or a refresh of the one you have, from £2,500.
- Brand Therapy: your brand and website rebuilt together, from £7,500. Recent projects have cost £10,000 to £20,000.
Some recent budgets, described by sector:
- A security company: a new brand and three websites, later rolled out across its group of companies. £15,000 to £20,000.
- A home security provider: identity, website and roll-out documents. £15,000 to £20,000.
- A therapeutic care provider: brand and website, then ongoing design support. £10,000 to £15,000.
For a new or very small business, Kickstart Brand and Website covers a logo, a mini brand guide and a website of up to five pages, from £1,995.
To see what a full rebrand covers in practice, read how Brand Therapy helped Heath Springs, a Redditch spring manufacturer founded in 1904, relaunch under new owners with a new brand, website, brochures and workwear.
How to set a budget
Start with what has to change now. If your website is losing you enquiries, or your brand looks out of date next to the businesses buyers compare you with, deal with those first. Brochures, signage and vehicles can follow as they are reprinted or replaced.
Then list everything that carries your brand: the website, proposals and bid documents, presentations, signage, uniforms, vehicles and social media. The longer the list, the more the roll-out will cost, and the more it is worth planning for at the start.
Allow for costs outside the design fee, such as printing, signwriting, uniforms and photography. A good quote lists them so they don’t come as a surprise.
If cash flow is the concern, ask about staged payments. We split every project into four payments of 25%, tied to dates or milestones agreed in your proposal, at no extra cost.
If you are not sure what your budget should be, tell us roughly what you have to spend. We will tell you honestly what it can do, even if that means starting with something smaller. If you are still deciding whether to rebrand at all, read Is it the right time to rebrand your business?
Common questions
Is a new logo the same as a rebrand?
No. A new logo changes one element. A rebrand also covers how you describe the business, your colours and typefaces, the guidelines and the materials that carry the brand. If your positioning still works and only the logo looks dated, a logo redesign or a brand refresh may be enough.
Can a rebrand be done in stages?
Yes. Many businesses agree the new identity first, launch the website, then move brochures, signage and vehicles over as they are reprinted or replaced. Agree the guidelines at the start, so each stage looks the same.
Can I spread the cost of a rebrand?
Yes. Every project can be paid in four instalments of 25%, tied to dates or milestones agreed in your proposal. The total stays the same. Our pricing page has the details.
