Brand Identity

Brand identity design, from strategy to guidelines.

For UK businesses that need a brand done properly, while the website stays as it is for now. A full identity your team can use with confidence everywhere.

Rated 5 stars on Google
Open Flame BBQ brand guidelines
Open Flame BBQ brand mockups
Open Flame BBQ logo

Brand identities we've created.

Jones & Associates logo

Brand refresh

Jones & Associates

Rebrand

New identity

"Vicky created a whole branding scheme for our new company Open Flame BBQ. We are over the moon with it. Vicky made it better than we had imagined."

Elliot Smith, Open Flame BBQ

What's included

What a typical Brand Identity project includes.

The exact scope is shaped in discovery. This is what a typical Brand Identity project covers.

A new brand, or a refresh?

Open Flame BBQ icons

A new identity

For new businesses, mergers, or a name change. Built from the ground up around who you are now.

Example: Open Flame BBQ

Jones & Associates logo

A considered refresh

For brands with recognition worth keeping. We modernise what’s there without losing what people know.

Example: Jones & Associates

How it works.

Step 1

Discovery

Your business, market and the people you want to reach.

Step 2

Direction and concepts

Moodboards, then two or three identity concepts to choose from.

Step 3

Refine

We develop your chosen route together until it’s right.

Step 4

Guidelines and handover

Your full brand, guidelines and files, ready to use.

Need a website too?

Brand Therapy

Brand Identity covers the brand. Brand Therapy rebuilds your brand and website together, for established businesses that have outgrown both.

Chosen by:

Heartlands Group website and children's guide

After launch

Design Partnerships

Keep your new brand consistent with ongoing design from the team that created it.

Brand Identity questions.

Brand Identity is the brand on its own. Brand Therapy is the brand and a new website together, for established businesses that need both.

Kickstart covers the essentials for a new business. Brand Identity includes strategy, concepts, a full logo suite, mockups and complete guidelines, for businesses with more at stake.

Most Brand Identity projects take three to five weeks, from discovery to finished guidelines. Larger projects with more applications take longer, and we confirm the timeline before we start.

Yes. If your brand has recognition worth keeping, we modernise it rather than replace it, and we will tell you honestly which you need.

Yes. You receive every file in print and digital formats, with lifetime usage rights.

A Brand Identity project includes brand strategy and positioning, a new logo suite, colour palette, typefaces and imagery style, plus brand guidelines and mockups showing the brand in use. It is a full visual identity for businesses keeping their current website, or planning a new one later.

Yes, every Brand Identity project includes them. Your guidelines set out how to use your logo, colours, typefaces and imagery, with examples, so your team, printers and other suppliers can apply the brand consistently without coming back to us each time.

Tell us about your brand.

Tell us about your business and where it’s heading. We’ll usually come back within the hour.

Prefer to talk now?

We’ll usually be in touch within the hour.