CASE STUDIES
A brand refresh that respected their roots and built something they could grow into
Working with Heartlands Group
Heartlands Group were understandably protective of their existing logo. We worked with that, not against it.
When Heartlands Group came to us, they were at a pivotal moment – moving to new offices, taking on more staff, and wanting a brand that reflected their professionalism as a provider of residential homes for looked-after children. But they were cautious about change, their logo carried history and meaning.
So we gave them a genuine choice: a refined version of what they already had, and a more adventurous direction. They chose the familiar route – a tidied, modernised version of their original logo with refreshed typography – and that’s ok, you don’t have to be radical to get results.
We built a strong, cohesive brand system around it, and the difference speaks for itself.
'Olive Tree Creative has helped and guided us through every step of the way in developing our logo, website and professional guides. They have been easy to work with and have provided us with fantastic results. I would highly recommend.'
WHAT WE DELIVERED
A full brand system, built to grow with them
Our experience working in the fostering and care sector meant we understood the audience, the tone, and what really matters in this space — which made for a natural, productive partnership from day one.
The project has grown well beyond the initial brief. We’ve produced their website, brand guidelines, Statement of Purpose, children’s guides, and we’re now creating wall graphics for their new offices — making the space feel warm and welcoming for both young people and staff. It’s one of those projects that just keeps evolving, and we’re proud to still be part of it.
- Brand refresh
- Brand Guidelines
- Website design & build
- Statement of Purpose
- Children's Guide
- Ongoing design support
Ready to start
your new project?
Tell us about your business and your plans. We’ll be honest about whether we’re the right fit and get back to you within one working day.
