Cargyll's transformation at a glance
- An ongoing, trusted creative partnership spanning more than a decade
- Three rebrands during this time, to keep the Cargyll brand fresh and relevant
- Each evolution delivering a standout identity to inspire trust, creativity and loyalty
- Flexible continued design support ensures everything remains cohesive and unmistakably “Cargyll”
THE CHALLENGE
Cargyll came to Olive Tree Creative with a clear problem: their existing brand was falling short. Outdated, inconsistent, and disconnected from who they truly were, it failed to reflect their vibrant team and the transformative impact of their work. Despite their energy and innovation, they weren’t being seen, or remembered, in the way they deserved.
“Cargyll is a business psychology consultancy. For over 25 years, we’ve helped leaders and teams build confidence, unlock potential and make real change. For us, trust and credibility are everything. The work we do is personal, confidential and transformative – which is why having a brand that feels consistent, professional and instantly recognisable is so important. We truly love what we do, and we want our clients to feel that same sense of confidence and connection whenever they come into contact with our brand. It’s what reassures people they’re in safe hands.
'You’ve been the most amazing and inspiring support and really added value to how we show up. Loving our brand.'
TIME FOR CHANGE
'Our new brand finally feels like us. It’s confident, colourful, and aligned with everything we believe in.'
OUR APPROACH
“To some, branding might sound like an insignificant detail – but it isn’t. Every touchpoint matters – from a proposal or a video call background, to an assessment report or a client mailer. If those didn’t feel polished and ‘us,’ we knew it could chip away at the trust we’d built over the years.”
THE IMPACT
“We first partnered with Olive Tree Creative over a decade ago on our website, and the relationship has only deepened since. They just ‘get us’ – we can give them the vaguest of ideas and they somehow translate it into something distinctive, thoughtful, and completely ‘Cargyll.’
Olive Tree Creative took the time to truly understand the culture we’ve built, and turn even half-formed briefs into impactful assets.
They have helped us develop a brand that feels professional, creative, trustworthy, and warmly human.”
THE RESULTS
“The response to our rebrand has been immediate and lasting. The feedback we hear most often is: ‘It’s so Cargyll.’ That tells us everything we need to know – that our brand feels instantly recognisable and true to who we are.
Our brand inspires trust, loyalty and pride. It continues to feel fresh and inspiring, while giving clients the confidence that they’re working with people who care.
Olive Tree Creative hasn’t just given us a brand we’re proud of, they’ve given us a relationship we wouldn’t be without.”
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