Case study · Design Partnership · Professional services

Three rebrands, ten years, and a brand that finally feels like them.

Cargyll helps organisations get the best from their leaders and teams. We’ve been its design partner for over a decade, from its first website to a confident, colourful brand that runs through everything it produces.

Cargyll website mockup

The situation

A people business that needed to show its personality.

Cargyll has been helping organisations develop their leaders and teams since 2000. Since Covid, nearly all of its work has been delivered online, to clients across the UK and abroad.

Working mostly on screen, the brand has to do more of the talking. It needed to feel warm, confident and unmistakably Cargyll, in every report, proposal and video call.

Before and after

Where Cargyll started, and where they are now.

Cargyll's old website before the redesign
Cargyll's new website

What we did

A partner through every stage.

One design team, from the first website to their latest postcard campaign.

01

Website

Where it started: Cargyll’s website, over a decade ago.

02

Three rebrands

Each one sharper and more confident, ending in a bold, colourful identity with gradients and animation.

03

Everyday design

Brochures, assessment reports, proposals, stationery, signage, LinkedIn headers and video call backgrounds.

04

Campaigns

Mailers and the much-loved Cargyll chocolate advent calendar.

“Our new brand finally feels like us. It's confident, colourful, and aligned with everything we believe in.”

Caz Hardy, Operations Manager, Cargyll

The work

Everything we delivered.

Cargyll logo
Cargyll animated logo
Cargyll website mockup
Cargyll brand guidelines
Cargyll Great Listeners illustration
Cargyll branded mugs
Cargyll Perspective illustration
Cargyll office sign
Cargyll Hang in There illustration

Want a design team that grows with you?

A Design Partnership gives you senior design time every month, from the people who know your brand best.

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