CASE STUDIES
We worked with NHS Arden&Gem on a complete refresh of their corporate literature. We introduced a bold, abstract graphic that symbolises collaboration, connection, and partnerships.
The design visually embodies the organisation’s role in transforming health and care systems by bringing services together and ‘connecting the dots.’
The clean, clinical, and minimal graphics adapt seamlessly across various applications, working equally well on white backgrounds, the iconic NHS blue, and even over photographic imagery. This versatile approach ensures the visual identity remains impactful and cohesive, whether used in infographics, marketing materials, or digital platforms.



'NHS Arden & GEM CSU commissioned a complete refresh of its corporate literature. The excellent work translated our brief into a design that delivered a new style and feel for our organisation, but also dovetailed with our existing online presence. The designs created were flexible enough for our in-house team to work with the graphical elements to create other applications for corporate presentations, reports and proposal templates. After initially contracting Olive Tree Creative for creative concepts and the design of two brochures, due to the quality of the initial outputs we now work regularly together.'
PAUL FRADGLEY | HEAD OF MARKETING NHS ARDEN & GEM CSU


We have undertaken a diverse range of projects for NHS Arden and Gem, ranging from comprehensive Annual reports to eye-catching exhibition graphics, versatile rollerbanners, interactive PDF files, and complete creative overhauls.






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