CASE STUDIES
Engineering a bold new identity for Heath Springs under new leadership
THE CHALLENGE
Heath Springs approached Olive Tree Creative under new management, ready to make a bold mark.
Despite their long-standing reputation for engineering excellence, they lacked any marketing foundation – no website, no cohesive brand, and an outdated logo that didn’t reflect the direction of the business.
Their goal was clear: increase sales, raise brand visibility, and position Heath Springs as a leader in a crowded and traditionally conservative industrial sector.
OUR APPROACH
We began by reimagining their identity from the ground up. Our first step was an evolution of their existing logo – maintaining recognition while modernising the overall look. From there, we crafted a refined visual language centred around their core values: precision, dependability, and excellence.
We developed a full brand toolkit, including:
A refreshed colour palette built around confident cobalt blue and forest green
A strong, legible sans-serif type system for clarity and professionalism
A tone of voice that positioned them as experts with heritage
This identity formed the foundation for a clean, user-friendly website designed to showcase their technical capabilities and build trust with new clients.
'Working with Olive Tree Creative was exactly what we needed as we stepped into a new chapter. They helped us modernise our brand from the ground up, now we have a clear identity, a professional website, and the tools to grow with confidence.'
The Solution
The full brand rollout included:
- A modernised, versatile logo and icon system
- Comprehensive brand guidelines
- A new website: heath-springs.com
- Printed & digital marketing materials
- Marketing materials to support their sales strategy
The website positions Heath Springs as a forward-thinking manufacturer while staying grounded in their decades of experience – the best of both worlds.
The Impact
Since the rebrand, Heath Springs has:
- Established a professional, credible digital presence
- Increased visibility in a competitive market
- Equipped their team with the tools to drive sales and growth
With new leadership and a bold new brand, Heath Springs is no longer just part of the industry – they’re standing out within it.
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