Case study · Brand Therapy · Manufacturing
Heath Springs makes safety-critical springs for the automotive, rail and aerospace industries. After a difficult period, new owners took the business over. We took them through our Brand Therapy process, giving the business a brand, website and sales materials to match its new energy.
The situation
Heath Springs has made springs, wire forms and pressings in Redditch since 1904, with IATF 16949 and ISO accreditations and customers across the automotive industry.
The business had been struggling, with no marketing for years. When new owners took it over, they kept the Heath Springs name, but needed a brand and website that showed customers this was a business with real energy and a future.
Before and after
What we did
Strategy, identity, website and sales materials rebuilt together.
01
A sales landscape review and website plan, built around how manufacturers find and choose suppliers.
02
An evolved logo and icon system in cobalt blue and forest green, with full brand guidelines.
03
A new website with SEO foundations, so engineers and buyers can find Heath Springs and its capabilities.
04
Brochures, sales presentations, email footers and workwear, all on the new brand.
“We've worked with several marketing firms before, but none matched the level of care and creativity this team brought. All aspects of our business have been aligned, from website to workwear, we have a consistent professional image.”
James Davies, IT and Logistics Manager, Heath Springs
Brand Therapy keeps what customers trust and rebuilds the rest, so they can see the fresh start for themselves.
Tell us where your business is now and where you want it to be. We’ll usually come back within the hour with honest advice on what you need.
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