CASE STUDIES
Bright, bold, and full of personality: a brand refresh for Happy Pets
THE CHALLENGE
A warm, welcoming pet store - let down by an outdated online presence
Happy Pets in Pershore is a vibrant, community-focused pet store known for its floor-to-ceiling stock, loyal customer base, and the energy of its passionate owners, Tammy and Paul. Step inside, and you’re immediately greeted with warmth, enthusiasm, and expert advice — but their old website didn’t tell that story.
When Tammy and Paul got in touch, their branding was no longer doing them justice. The website felt dated, the copy lacked their trademark energy, and they had no professional photography to showcase the buzz of the store.
Our Approach
Capture the personality, communicate the passion
We knew the brand needed to reflect the personality of its owners: friendly, knowledgeable, and full of life. We spent time with Tammy and Paul to understand the heart of their business, capturing the atmosphere of the store and the way they interact with customers.
This led us to a creative direction that was bold, colourful, and full of character – just like the Happy Pets team.
THE SOLUTION
An energetic brand experience across web, print, and photography
We delivered a fresh, cohesive brand identity that included:
- A bright and vibrant new website designed to reflect the energy of the store
- Refined, conversational copywriting that showcases their expertise and friendliness
- Smart, professionally designed business cards and stationery to complete the refresh
Every detail was designed to feel approachable, genuine, and full of heart.
'Vicky and Adam were fantastic in designing our new website - we are getting a lot of business through it. They are both very professional and I would trust them with everything. I would highly recommend Olive Tree Creative.'
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