This page explains how Olive Tree Creative uses artificial intelligence (AI) tools, and the limits we put on them. If you have a question about it, email hello@olivetreecreative.co.uk.
Our approach
AI tools help us with some tasks. They don’t do the work for us. Everything we deliver is designed, written or checked by the people working on your project, and we are responsible for it.
What we use AI for
- Research and planning, such as summarising information about a sector or organising a website plan.
- Help with writing, when a project includes copywriting. AI may suggest structure or wording, which we then rewrite and check.
- Checking copy for spelling, grammar and consistency.
- Technical website work, such as checking code, settings and page structure.
- Internal admin, such as meeting notes and summaries.
What we don’t use it for
- Designing logos and brand identities. Every logo concept we show you is created by our designers, never generated by AI.
- Images in client work. We don’t use AI-generated images in the work we deliver to clients.
- Decisions. What we recommend to you, and the strategy and design choices behind it, are ours.
Your information
- We never put confidential client information into free AI tools, or into any AI tool that can use what we type to train its models.
- We use paid accounts with model training switched off, so our conversations are not used to train the tools.
- We don’t put personal information about your customers, service users or staff into AI tools. For health and social care clients, that includes anything about the people you support.
- If you would rather we didn’t use AI tools on your project, tell us at the start and we won’t. For most projects this makes no difference to the price. Kickstart’s fixed prices depend on AI-assisted building, so a Kickstart project without AI is quoted separately.
Accuracy
AI tools can be wrong. We check facts, figures and claims in anything AI has helped with before it reaches you, and you approve all work before it is used.
Ownership
The work we deliver is yours, as set out in the terms of each project, whether or not AI tools were used along the way.
Changes to this policy
AI tools change quickly, so we review this policy at least once a year. We’ll update this page if anything changes, and change the date at the top.
