Marketing
AI has made content quicker to produce, so more businesses now look and sound the same. We help you work out where your next clients will come from and which few things are worth doing, then design what’s needed and either run it or brief your team.
We’ll usually be in touch within the hour.
The problem
Your buyers see more marketing than ever, and more of it looks the same. Websites built from the same templates, posts written by the same AI tools, emails that could have come from anyone.
What still works is what’s hard to copy: being specific about who you help, looking as good as your work, turning up where your buyers already are, and real conversations with real people.
How we help
Every business asks which marketing works. The honest answer is that it depends on who you sell to and how they buy. We help you see the grey areas clearly, then decide.
1
A conversation about where your work comes from now, who you want more of, and what has and hasn’t worked so far.
2
Adam helps you choose the few things worth doing, and the ones to stop. Usually two or three, done properly, not ten done badly.
3
We design what the plan needs: the mailer, the exhibition stand, the email templates, the bid documents, the landing page.
4
We run search, Google Ads and email for websites we’ve built. For the rest, we brief your team or introduce a partner we trust.
What it might include
Not a menu to choose from. Most businesses need two or three of these, chosen for how their buyers decide.
Often the quickest way to meet the buyers you want, if the stand and the follow-up are right.
A well-made printed mailer or a ‘lumpy’ parcel gets opened and remembered, because so little arrives by post now.
A short list of organisations you want to work with, contacted by email, LinkedIn or letter, with something worth reading.
Past clients and contacts are the easiest work to win back. A regular, useful email keeps you in mind.
For B2B, usually LinkedIn: a few useful posts from real people, rather than daily content for its own sake.
Being found when buyers search, and paying to appear when the timing matters.
Documents that are easy to score and look as capable as the business behind them.
Clear, accurate information about what you do, so ChatGPT and Google’s AI summaries can recommend you.
Our work
Design Partnership | Health and social care
Exhibition stand and event materials for NHS Confed Expo.
Brand Therapy | Security
A new brand rolled out across vehicles, uniforms, websites and exhibition stands.
Design Partnership | Managed print and IT
Tender documents, brochures and an exhibition stand, every month since day one.
“Over the past four years we have grown from a startup to turning over £3 million with the full support of Olive Tree Creative.”
Lewis Dolphin, Managing Director, Dolphin Tec
No. Every business is different, so we start with a conversation. If there is work we can do, such as design, a campaign or running your search and Google Ads, we quote for it. If the answer is something you can do yourselves, we’ll tell you.
No. Anyone can talk to us about their marketing. We only run SEO and Google Ads on websites we’ve built, because the work often means changing the site, but advice and design are open to any business.
Some of it. We design the materials and run search, Google Ads and email for websites we’ve built. Where you need someone to run social media or events day to day, we’ll help you find the right person or partner.
There’s no single answer. It depends on who you sell to, how they buy and how much time you have. For most of our clients, a few things done well, such as an exhibition, targeted outreach and a strong website, beat being everywhere.
Outreach, events and Google Ads can bring conversations within weeks. SEO and reputation take months. We’ll be honest about which is which before you spend anything.
You do. Advertising and analytics accounts, email lists and contacts are set up in your business’s name, so nothing is lost if you stop working with us.
Tell us who you want to win work from. We’ll give you an honest view of what’s worth trying, whether or not we’re the ones to do it.
We’ll usually be in touch within the hour.
