CASE STUDIES
Branding a magical Christmas experience in the heart of the Cotswolds
The challenge
A magical experience, held back by an outdated brand
Smart Trees, a beloved Christmas experience in the heart of the Cotswolds, approached Olive Tree Creative with a brand and website that no longer did justice to their enchanting event. Their old logo felt dated and clip-art-like, while the website (built in-house over the years) was slow, clunky, and lacked the visual sparkle of the in-person experience.
They needed a complete transformation to match the charm and magic of their event, and to help streamline bookings for a growing audience.
OUR APPROACH
Capturing the wonder through storytelling and design
With a genuine appreciation for the Smart Trees experience, we wanted the new brand to truly reflect its joyful, magical spirit. We coordinated a photo and video shoot featuring local schoolchildren to authentically portray the wonder of the event. From there, we set about reimagining every touchpoint – visual, digital, and physical – with warmth, magic, and charm.
THE SOLUTION
A fully immersive brand experience - online and off
We crafted a new identity that balances professionalism with playfulness, including:
- A responsive, custom-designed website built for speed and easy bookings
- A hand-illustrated map to guide visitors through the site and event
- Printed flyers and collateral to support local marketing
- A rich library of brand-aligned photography and video content
Together, these elements created a cohesive brand that feels as magical as the event itself.
**Please note this business did its last Magical Christmas experience in 2025. They now focus on Christmas Tree Sales.
'We have worked with Olive Tree Creative for several years now on various projects including brand and website design, print marketing, social media and much more. Vicky and the team deliver high quality design with great attention to detail. They are very approachable, and their communication is super-efficient. Vicky and the team provide an excellent service and we would not hesitate to recommend.'
