How do you create a memorable brand identity for 6 ski-hotels?
CREATIVE DIRECTION – BROCHURES – ROLLER BANNERS – FOLDERS
We were approached to create a strong brand identity for 6 ski hotels in the Alps for Equity Club. The timescale was tight and all materials needed to be directed and created. We jumped at the opportunity.
Focusing on trying to inspire children to take more than just memories of a skiing holiday home with them, we created an inspiring welcome pack, giving the mountain its own persona. ‘Your adventure starts here’ and ‘the mountain is waiting’ – building excitement for the adventure ahead.
We used boldly cropped, aspirational images across all materials to give the hotels a real sense of identity. These images coupled with inspirational and motivational quotes led to a really impactful campaign which has been very well received.