Equity Club

How do you create a memorable brand identity for 6 ski-hotels?


We were approached to create a strong brand identity for 6 ski hotels in the Alps for Equity Club. The timescale was tight and all materials needed to be directed and created. We jumped at the opportunity.

Focusing on trying to inspire children to take more than just memories of a skiing holiday home with them, we created an inspiring welcome pack, giving the mountain its own persona. ‘Your adventure starts here’ and ‘the mountain is waiting’ – building excitement for the adventure ahead.

We used boldly cropped, aspirational images across all materials to give the hotels a real sense of identity. These images coupled with inspirational and motivational quotes led to a really impactful campaign which has been very well received. 

Presntation folder mockup for Equity Club - Features stunning photography of mountains, text reads: The mountain is waiting
Front cover of the Equity Club and Kingswood 'Inspiring Learning Experiences' booklet
Double page spread of the Equity Club and Kingswood Inspiring Learning Brochure
Workbook layout for Equity Club features wordsearch and puzzles
Workbook layout for Equity club features True or False Quiz and Spotted quiz section

From out of the box conceptual thinking through creative development and refinement to implementation,Vicky is one of the most rounded creatives I have worked with in 25 years. Vicky is extremely quick to get to the root of the creative task and deliver well thought through, reasoned and credible creative concepts. All are delivered with care and great attention to practical constraints and realities. A pleasure to work with and always looking to add value at every stage of the process. Calm and assured even when timings are tight, Vicky always delivers.

Alistair Eglinton
// Brand Core (on behalf of Equity Club & RocketSki)

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