Working with OPEN FLAME BBQ
From blank slate to bold brand - built from the ground up
Elliot and Kim came to us with an exciting ambition: to create the go-to premium barbecue and outdoor dining destination in Surrey and the surrounding area. Stocking high-end barbecues, pizza ovens, and lifestyle accessories, they needed a brand identity that could hold its own against established players and open doors with major suppliers from day one.
We started from scratch, building a visual identity that felt aspirational, confident, and distinctly premium. From the initial logo concepts and moodboard through to real-world mockups and a fully responsive homepage design, every element was crafted to position Open Flame BBQ as a serious destination brand – not just another garden retailer.
'Vicky created a whole branding scheme for our new company. We are over the moon with it. We also had a homepage designed and the results were fantastic. Vicky made it better than we had imagined. I'm sure we will be back in the future.'
WHAT WE DELIVERED
Delivering a bold, premium brand for Open Flame BBQ
At the heart of Open Flame BBQ’s brand is a clear creative hook: the theatre and ritual of cooking with fire. We used this to inform every visual decision from the identity through to the digital experience, creating a brand that feels warm, aspirational, and unmistakably premium.
- Logo design (multiple concepts & refinements)
- Moodboard & brand direction
- Real-world mockups (signage, packaging, uniforms, promo goods)
- Responsive homepage website design
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