GC Accountancy’s transformation at a glance
- Significant increase in inbound enquiries
- A brand identity that still looks fresh and modern three to four years on - a testament to timeless design
- A smooth, low-maintenance website, with easily-managed updates
- A renewed sense of pride and confidence in the brand
THE CHALLENGE
“While our reputation was strong, our branding wasn’t. We were still using headed paper in a stained-looking yellow colour that I’d disliked forever, along with a dated logo and a very basic three-page website. We all agreed internally that it looked tired and unprofessional – and didn’t reflect the modern, approachable service we offered.
Business was busy – which was a great problem to have – but it meant that the branding just hadn’t been a priority. In fact, nothing had been updated in years. Over time, I realised more and more how much we needed to refresh things. First impressions matter, and I didn’t want us to look like we were stuck in the past.”
THE SOLUTION
“We turned to Olive Tree Creative because we’d known the founders Adam and Vicky for years, and we completely trusted them. At first, we only enquired about a logo refresh, but the project quickly grew into a complete rebrand once we saw the quality of their work – new signage, stationery, business cards, email footers, and a full website redesign.
The process was incredibly straightforward, and interestingly, we spent more time talking about what we didn’t want – such as avoiding corporate clichés that didn’t suit us. The first logo Olive Tree Creative showed us was spot on, and we accepted it immediately!
The new website was designed to be simple but effective, with testimonials, a meet-the-team page, and a direct enquiry form that sends messages straight to key team members. It gave us functionality we’d never had before.”
THE RESULTS
“The difference was immediate. Enquiries through the website increased significantly – in fact, we started seeing positive new enquiries almost daily, which had never happened before. New clients often tell us they found us online, which just proves the new site is working.
Even a few years later, the brand still feels fresh and modern, which is testament to just how timeless the design is. Month to month, the website needs very little attention, and Olive Tree Creative looks after the occasional more technical update.
Most importantly, the rebrand gave us an identity we are proud of. It finally matches the approachable, professional service we’ve always strived to deliver. The results produced in such a short time frame were nothing short of amazing.”
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