LOGO - BRANDING
Creating an eye-catching identity for a community support programme.
Active Inspirations is a community interest company, operating by applying for funding to run programmes that will support local communities who are in need of support.
Their logo needed to be fun, yet professional; appealing to a broad range of people. It couldn’t be too ‘child-like’ in design and needed to convey interaction and action within it.
The final design uses bright and engaging colours within a star shape which also reflects the ‘A’ of Active Inspirations – the movement is achieved through the use of the upward arching arrow which also points to positive, inspirational outcomes.